Monday, November 21, 2016

Final Project Day One

After some deliberation, our group has decided to propose a campaign for the fashion line Scout and Cloth advertising a new line of men’s products and rebranding the company. Currently the company is somewhat aimless, practically living on the quality of their products rather than a strong brand and use of good design (in advertising). Their website needs serious work. Below I’ve identified several issues.
  • Garbage, indistinguishable favicon
  • Mixing of traditional and all caps tabs
  • Many fonts
  • Lack of male appeal
  • Arrow faces right to left (left to right more natural)
  • Too man quotes/slogans
  • About tab is horribly formatted and consists of a meaningless block of text about the designer rather than the product
  • Blog tab opens a window with only one option
  • Shop tab opens a dropdown menu with 11 tabs including SALE!!!!! and WEEKLY DEALS which could easily be combined under one tab
  • Street style line only consists of one product
  • MOVEMENT and WEEKLY DEALS tabs take one to a blank page
  • DRESSES, SKIRTS-BOTTOMS tab does not include dresses


My artifact contribution to the group will a brief commercial displaying a new line of products for men. This video should be more serious than the video intended for social media.

Target persona

Landon is 31, a creative type who works from home. He lives a simple life, but cares about how he looks and has a buck or two to dedicate to such a pursuit. Landon has been in a serious relationship with his girlfriend for several years and makes a point to clean and groom himself more than those without a woman tend to. In his spare time, he enjoys travelling, disc golf, and playing the ukulele.

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